Generation after generation, 80 years of waffles and tradition.
1952
François Doyen, a pastry chef from the Belgian coast, creates a Liège waffle recipe that can be enjoyed all year round. He settles in Brussels and starts selling 150 to 200 waffles in grocery stores, schools, and more. The PEGI brand is born!
His daughter-in-law Odette takes over the reins of the business. Through hard work and dedication, they acquire their first automatic oven and significantly boost production.
1979
1985
Pegi innovates by developing packaging that allows for the storage and freezing of waffle dough. Thanks to this breakthrough, PEGI becomes the first waffle manufacturer to export its dough balls.
Their daughters, Carine and Nathalie, take over and expand production by moving into brand-new facilities ready to support further growth.
2011
2017
Faced with ever-increasing demand and a desire to modernize, the company installs a new production line, enabling it to produce nearly 30 million waffles per year.
Today
Pegi continues to grow while preserving its artisanal spirit and the original recipes that built its reputation.
Expertise & Know-How
Over 70 years dedicated to quality. At Pegi, taste and tradition are no accident. Each pastry chef is trained from day one to understand and respect the product. The Liège waffle is an art—a delicate balance that requires precision and care at every stage of production. This heritage of craftsmanship allows us to guarantee an exceptional product every time. And thanks to this expertise, we also support our clients in their projects, by developing new recipes on demand, for example.
Loyalty & Connection
At Pegi, we don’t just make waffles—we build relationships. As a family-run business first and foremost, human connection is at the heart of everything we do. Every client matters, and we’ll always go the extra mile to understand their needs and deliver a product that’s a perfect fit. Our mission? Turning a request into a success, through simple, direct, and personalized communication. Because a good waffle is great… but a good waffle with great service? Even better.
Quality & Passion
In a world where price often takes precedence over pleasure, we choose craftsmanship. We use only top-quality ingredients, with no preservatives or artificial coloring. Because a waffle isn’t just a mass-market product—it’s a pastry masterpiece that deserves respect.
This passion, passed down from generation to generation, ensures our know-how stays intact and our standards remain high.
And we care about our environmental impact too, aiming for more responsible production.
Technology & Modernity
Blending tradition with innovation—that’s our strength. At Pegi, we know that know-how alone isn’t enough. To guarantee flawless quality and optimal production, we rely on cutting-edge technology:
Modern tools for precise control at every stage of manufacturing.
A fully computerized management system for smooth, responsive logistics.
A highly advanced production process that combines efficiency with attention to detail.
Because when technology is used wisely, it becomes the best ally of craftsmanship. The result? Unmatched service and products—for the delight of our partners.
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